Facebook Timeline & Images

Timeline Images

In March of this year, Facebook updated all Brand Pages into its newest format called Timeline. We gave an insight into the details, here. Today, we’re going to discuss utilizing these new tools effectively for you business.

Cover Photo

Your Cover Photo should be simple and representative of your business, as this will be the initial focal point of your Facebook page. Depending on the type of business, a “good Cover Photo” is a varying concept. For the typical local business, you may want your Cover Photo to show a personal side of your business (Figure 1), while for a brand or franchise you will more likely look for a level of uniformity with your logo, product or message to enforce Brand Recognition (Figure 2).

Figure 1 Figure 2

Because your cover photo is the focal point of your Facebook page, you want the image to display properly on all of the many types of devices that can access Facebook. To do this, your cover photo should have a resolution of 851 x 315.  (Image Resolution Explained) If the width is any smaller than 851 pixels wide, the image will stretch to suit the Facebook page causing the image to look distorted. The height can be larger than 315 pixels, however only 315 pixels in height will be visible as the cover photo. The vertical placement of your image can be adjusted slightly through Facebook when adding the cover photo.

Posted Photos

At any point, you can make a post on your business page, just as you can on your personal profile. Of course these posts can be about anything, but they’re more likely to catch a viewer’s attention if there is an accompanying relevant image. Just as with the Cover Photo, the style of images will vary depending on your type of business. Whether showing off an exclusive side to your local business (Figure 3), or re-enforcing brand recognition for your franchise (Figure 4), the concept remains relatively the same.

Figure 3 Figure 4

Facebook posts act as a form of interaction with your customer base. Giving your page viewers an “inside-scoop” of your business is important. This intimate feel for your business can be conveyed through photos of ‘behind the scenes’ shots of your crew and employees enjoying themselves while they work, newly added lounge seating areas to your bar or restaurant, recently completed projects like custom built patios or furniture, or even photos of new additions to your Dinner Menu, prepared especially for a Facebook photo shoot. Add relevant details or an easily answerable question to engage your audience, and you’re golden. Avoid advertising lingo and sales terms; feel free to be personal.

These posts can show up in the News Feed of your followers (people who have ‘Liked’ your page) on Facebook. It’s important to make sure the content that you’re posting is visually appealing. These images should be at least 403 pixels wide to prevent any image stretching, with the maximum visible height resolution as 403 pixels. There is no height resolution requirement, as such the height of the image will never be stretched or distorted. If your image is vertically or horizontally larger than 403×403, an option to reposition the visible image is possible (Figure 5 & 6). Should a page visitor click the image, the image will pop up in its entirety. (Figure 7)

Figure 5 Figure 6
Figure 7

Highlighted Posts

Another feature presented with Timeline is the ability to ‘Highlight’ any given post. These highlighted posts will span the width of your Facebook page entirely. The functionality of Highlight posts is near identical to that of a regular post, with the only exception being the post size as this will also affect the post image as well. These highlighted posts should be used seldom and generally for important posts. When posting an image with a highlighted post, the image should have a minimum width of 843 pixels. The maximum visible height resolution for one of these posts is 403 pixels. (Figure 8)

Figure 8

A strong visual presence has clear benefits to advertising campaigns. Your Facebook page is not only a social connection to your customers, but an advertising platform for your business as well. Remember that everything you post represents your business, so keep your content simple and relevant.

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Filed under Facebook, Social Media Marketing

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